Mobile Game Ad
Walgreens wanted more people to know about the benefits of their app. This ad let people play a game while their page loaded on their mobile device. The messaging at the end of the game hits on how fast it is to refill with their free app.
Rich Media Banners
Walgreens wanted their customers to really get to know their pharmacist. This campaign portrayed the Walgreens pharmacists as superheros. There are more than 8,000 stores in the U.S., and that made it easy for customers to see their local pharmacist. These media placements were on Yelp, Dr. Oz, and Web MD.
eCommerce Online Advertisements
This ad was placed on Yahoo's homepage and linked to Walgreens.com. We wanted to show people the wide variety of gifts Walgreens had to offer for the holidays.
Pandora
The goal was to make Walgreens relevant for consumers during the holiday season. We provided a Pandora page that played holiday music when the user put a Walgreens gift into the stocking.
Discover Beauty Within Website
The Walgreens Discover Beauty Within site was designed to encourage consumers to purchase a complete summer beauty regimen. The target market was centered around Social Stellas—women between 30-40 years of age who are inspired by the latest seasonal, celebrity, and social trends as well as current (and potentially new) Walgreens shoppers.
Beauty Video iOverlay
This iOverlay was placed on top of the beauty videos. If the consumer rolls over the intro animation, they will see the beauty videos, the product information and the host's blog.
Dynamic Online Advertising
These online ads linked to the Discover Beauty Within website. The ads dynamically changed every month with each new episode.
5 Days of Deals Holiday Facebook App
The 5 Days of Deals campaign let Walgreens Facebook fans vote for their favorite deal. At the end of the campaign, the winning deals were released to the fans and they had the option to purchase the discounted package on Walgreens.com.
Valentine's Day Facebook App
When Walgreens wanted to display their breadth of Valentine's Day gifts, we went beyond simply cataloguing them. We created a social experience to 'Play Cupid' with friends on Facebook.
Users could select a scene, put their friends faces into the image and attach a gift for inspiration. Countless combinations of friends, pics and gifts made for a rich, multiple-use experience.
The full app experience on Facebook from step 1 to step 4.
Just a few examples of the scene and gift pairings.